Carlaswimwear

Carlaswimwear

http://www.carlaswimwear.com.au/

Carla Swimwear is an iconic business, established in Newcastle since the 1950’s, it is rumoured to have sold one of the first bikinis in Australia. EE projects with focus on autonomous business process. Main project features are:

  • Custom branded responsive theme. Integrated google analytics allows to determine which UI elements increase sales. For example, navigation by Brands and by Style significantly improved sales.
  • Deep integration with ERP:
    1. Import products
    2. Single flow for orders, shipping, and customers management.
  • SEO friendly content structure improvements and blog integration http://www.carlaswimwear.com.au/blog.html generate organic traffic from search engines.
  • Catalog has classic user navigation:
    1. Multivalues filters
    2. Price slider filter
    3. Ajax content reload
    4. Marketing product flags and special price rules
  • One step checkout allows to place orders in an easy and fast way that leads to an increase in a conversion rate.
Carlaswimwear
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