Matshop

Matshop

https://www.matshop.com.au/

This is a great example of a simple store. It shows that even minimal customization allows to maximize profits of online businesses. Some of the main criterias are:

  1. Clean format and clear information on home page. Useful information can be easily managed from backend by store manager:
    1. Branded design
    2. Advertising banners
    3. Best sales products
    4. Information about store, mission, promotion texts.
  2. A vital part of online store is having a blog. http://blog.matshop.com.au/ . It allows to share important information with community and involve native search engine traffic. Moreover, it decreases marketing expenses.
  3. Main part of navigation are filters on product listing. Typical improvements are:
    1. Multiple select of attributes.
    2. Price filter as slider
    3. Applying filters using ajax
  4. Product page customization
    1. Radiobuttons are applied to choose product options
    2. Allows to upload an image that will be printed on the product
    3. Well structured product info using tabs. https://www.matshop.com.au/nylon-carpet-surface-custom-printed-logo-mat
  5. Checkout is a very necessary component of every store. Our typical solution to increase traffic conversion rate is a “One step checkout” process. It minimizes checkout interface to avoid user mistakes on a final stop of shopping.
Matshop
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